Senior Brand Director

Last Updated: 07/12/2024

The Sr. Brand Director of a category of Brands and owns and leads the strategic development and execution to drive sustainable growth of each brand. In this role the Sr. Brand Director defines core strategies, translates those strategies into initiatives that will result in accelerated share and profit growth through focused and holistic go to market plans, marketing plans and portfolio innovations. This growth focused leader is responsible for is expected to work closely with Category Management, Director of Business Development, R&D, Finance and Sales to bring strategies to life and deliver sustainable profit growth. This role reports to the General Manager of the category.

Ideal candidates will have the following:

  • Minimum: Bachelor's degree in marketing, business, or related field. MBA preferred.

  • 10+ years of relevant and progressively responsible CPG marketing experience

  • Must have expertise in data analysis (Nielsen/IRI preferred); translating data into insights, demonstrate strong leadership, teamwork and strategic thinking skills.

  • High degree of business acumen - classic and digital marketing, budget management and P&L understanding.

  • This person must have a demonstrated track record for success in leading cross-functional teams, strong customer experience in either sales rotation or close sales collaboration in marketing function, and knowledge of manufacturing and distribution processes.

  • Deep experience in consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive sustainable profitable volume growth.

  • Demonstrated expertise in understanding the consumer. Ability to listen and uncover consumer insights and determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.

  • Ability to enroll and align leaders at all levels through effective storytelling and clearly articulated (verbal and visual) strategic thinking and build strong relationships with cross functional partners to effectively drive decision making.

  • Must be an independent and proactive contributor that can excel in changing and ambiguous situations – biased for action.

  • Private Label experience is a plus

Location:  Midwest Metro

 
 
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